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The term Targeted digital marketing has been been trending recently. I personally believe is all because of awareness of digital marketing practices that has led to people trying to understand the effect of targeted marketing.

It is actually the way forward when it comes to marketing and most especially digital marketing.

Marketing, in general, is more effective when it is strategically targeted to the right audience. This helps explains the concept of the 4 ps of marketing: product, price, and promotion.

Marketing is effective when you understand what product your customers might need, at what cost, location and how to promote your product or service.

So, let’s define this before moving on to elaborate more.

Targeted digital marketing definition

As the word implies “Targeted digital marketing” is a strategic means digital marketers use to specifically target ads or content to a set of audience based on specific demographic, psychographic and/or geographic to gain more relevant traffic.

This is done either by digital or online advertising through Pay per click (PPC) Ads, CPM

It also involves creating content that is specifically meant for a set of a targeted audience either by means of search engines or social media to gain traffic.

Targeted digital marketing is vast and involves many tactics which will be discussed in the article.

Please read till the end to fully understand what is meant and how you can use it in your favour.

Targeted digital marketing campaign

Now we have to understand the types of campaigns that are involved in targeted digital marketing.

Digital marketing is divided into several parts. However, to make things easy for everyone reading this. I will divide digital marketing into two main sections (online advertising and search engine optimisation).

Brief explanation of these methods of targeted digital marketing campaigns.

Online advertising

Online advertising involves anything from search ads, display ads, Pop Ups, Pop under, Interstitials, native ads, contextual ads etc.

These are ads displayed on various platforms and devices (Desktop and mobile) devices with the aim of reaching a targeted audience.

Businesses since 1994 have been using these ads to grow various businesses. Online advertising is considered one of the fastest way to target online audience for many advertising experts.

Search engine optimisation (SEO)

Search engine optimisation (SEO) is mostly aimed at optimising your website, or webpages to rank high in search engines to enable users of those search engines to find your webpages easier and faster whenever a search is performed.

It involves several tactics such as:

1. Keywords research and use;
2. Defining your Title Tags and meta description;
3. Consistently creating content you might want to rank for;
4. Sharing your content on various platforms;
5. Making your site load fast;
6. make sure your webpages are mobile-friendly;
7. making sure your website is secured, etc.