Most importantly, the footer is the final impression that visitors have of any page they might land on when first discovering your site. This makes it vital to ensure that it is easily accessible, User-friendly, and informative.As a result, a well-designed footer can significantly improve visitor retention and effectively guide them to other parts of the website.

This guide will teach you website footer best practices to enhance the user experience.

1. Keep Them Simple

Your website footer should be well-structured for easy negivation . The goal is to ensure your visitors can effortlessly find everything they need without having to scroll all the way back up to the top – or they might lose interest.

Focus first on the essentials, such as your main pages, contact information, and social media links. When there are numerous links, such as product categories or services, vertical alignment is a useful method for organizing them on the screen.

If you include an image, choose one that is easy to read and understand in a small size. Avoid complex graphs and statistics. 

2. Include Links to Basic Pages

This website footer best practice is about navigation. A great footer should reflect the key options and grouping of your main menu, so a user doesn’t have to scroll all the way back up.

These navigation options include internal links to your homepage (usually a linked logo),  and careers content, and products or services. 

To organize your links effectively, group links into categories with clear, relevant labels like Products, Services, or Company. 

For example, if you have a large collection of case studies and blogs, you might use ‘Learn’ as a heading and link to categories. This will make it easier for visitors to navigate your site and find useful information.

If you check out Tourism Prince Rupert’s website footer, it’s divided into clearly labeled link categories.